1.Responsible for drafting and formulating media communication-related policies and management procedures. 起草和制定媒体传讯相关制度和管理流程； 2.Responsible for conceptualizing news content, including special reports or news articles related to university project development. 构思新闻报道内容，包括有关港城大（东莞）项目发展的专题报道或者新闻文章； 3.Responsible for writing, editing, and proofreading bilingual materials (English and Chinese) for promoting the international branding of the university. 撰写、编辑和审校港城大（东莞）国际品牌推广的中英双语材料，包括但不限于故事、新闻文章、简报、新闻稿、社交媒体信息发布、网页内容、活动推广以及视频脚本； 4.Establish and manage the university's official media platforms, such as the official website, WeChat Official Account, and Weibo. 建立和管理港城大（东莞）的官方媒体平台，如官方网站、微信公众号和官方微博等； 5.Establish and expand media relationships, report, plan, and execute public relations and promotional activities for the university. Prepare media materials and organize press conferences, coordinate media interviews and visits. 建立、维护和拓展媒体关系，与媒体保持有效协作，报道、策划和执行有关港城大（东莞）的公关宣传活动，准备媒体资料并组织新闻发布会，协调安排媒体采访和参观； 6.Responsible for strengthening cooperation and contacts with various sectors to enhance the university's image. Promote the university's achievements, mission, and values to various sectors through various activities. 负责加强与各界的合作及联系，以提升大学的形象。通过大学网站、媒体、活动、接待及参观等，向各界宣扬大学的成就、宗旨及使命； 7.Organize and analyze data on resources such as advertisements and news coverage. Use the data to monitor and adjust media promotions, and generate analytical reports. 对已投放广告和新闻报道等资源数据进行整理分析，根据数据对媒体推广进行把控和调整，并形成分析报告； 8.Capable of quickly and actively communicating with relevant media, providing crisis public relations alerts, and handling them properly. 具备危机公关意识，能及时与相关媒体进行积极沟通，进行危机公关预警及妥善处理； 9.Responsible for the management and maintenance of multimedia archives. 负责多媒体档案的管理和维护； 10.Lead the team in developing and establishing good government relationships.带领团队发展和建立良好的政府关系； 11.Complete other tasks assigned by superiors. 完成上级交办的其他工作任务。
任职要求 1.Bachelor's degree or above in journalism, communication, marketing, or other related fields. 新闻、传播、市场营销或其他相关专业本科及以上学历； 2.Over 12 years of work experience and management experience in media relations, large-scale event organization, and marketing communication. 12年以上媒体关系、大型活动组织和营销传播方面工作经验和管理经验； 3.Extensive experience and a proven track record in media relations, large-scale event organization, brand promotion, marketing, and social media applications. 在媒体关系、大型活动组织、品牌推广和市场营销以及社交媒体应用方面有丰富的经验和良好的业绩记录； 4.Excellent written and spoken Chinese and English. 优秀的中英文写作能力； 5.Priority will be given to candidates with experience as news professionals, familiarity with higher education in mainland China, and experience in branding and marketing for large companies. 有新闻工作者工作经验、熟悉中国内地高等教育并有大型企业品牌和营销经验的优先考虑。
