Post Specification
Key Duties and Responsibilities:
This position manages the Public Relations and Communications team and has operational responsibility for the School of Management and Economics (SME) and Shenzhen Finance Institute (SFI) wide services which cover the areas of media management, brand and marketing, communications, publications, and event management. The candidate needs to:
1. Work closely with other teams and program managers to develop and implement marketing & communication plans to achieve goals and objectives of the school;
2. Build and maintain strong and engaging relationships with both internal and external stakeholders while ensuring SME/SFI’s interests are maximized;
3. Lead creation of key messaging, content creation and identify new opportunities to promote the school and expand audience outreach through new media, partnerships, events, etc.;
4. Manage relevant marketing channels, audit all contents published and work on trend research and competitive analysis to support strategic decisions to optimize on opportunities;
5. Plan and execute events;
6. Build, train and maintain a team encouraging progress, collaboration, diversity and equality;
7. Other work assigned by superiors.
Qualifications and Requirements:
The PR and Communications team focus on promoting the School and delivering outstanding internal and external communications. The candidate needs to have experience across marketing & communications disciplines and be able to deliver outcomes whilst working in a dynamic environment.
1. A Master’s degree in Marketing & Communication or Journalism;
2. Eight to ten years plus experience in a marketing and communications role; Experience in higher education will be well regarded but it is not essential;
3. Exceptional leadership skills, with proven experience in team management, delivering communications, marketing and media management;
4. Collaborative, proactive, strong sense of responsibility, can easily navigate conflicting priorities, build strong relationships, and bring the team and stakeholders together around a shared purpose;
5. Excellent bilingual communication skills in Chinese and English.
Salary and Benefits
Salary will be competitive, commensurate with qualifications and experience. Appointments will be made under the establishment of CUHK-SZ and statutory benefits will be provided according to the prevailing labor laws applicable in the PRC. The appointee will be based at the University campus in Shenzhen, PRC.
Application Procedure
Please send full curriculum vitae together with copies of qualification documents, and at least three references by email to: hr-9@cuhk.edu.cn
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